I saw Peyton and his brother's new commercial on T.V. during the playoffs Sunday. Peyton has been all over the T.V. this football season. To the victors go the spoils, and lots of advertising money. It seems that winning the big game is just the beginning of the payoff for some athletes. Usually, the athlete's popularity lasts about as long as it takes to crown a new champion. However, there are a few athletes who are able to maintain their advertising viability long past their career. In Baltimore, Cal Ripken Jr. is seen and heard everywhere. During baseball season, you'll find him pitching everything from Comcast High Speed Internet to Esskay Hot Dogs. Cal is a Sports legend, and has the rare ingredients that give him long term viability and appeal for advertisers. I believe Peyton has the same qualities as well. What these rare individuals bring to the world of Sports is a sense of wholesomeness and integrity. In short, advertisers aren't likely to regret spending millions of dollars branding an athlete to their product; unlike a couple of Michael's we're all aware of.
Turn Your Passion for Sports into Cash.. Writing Sports Blogs.
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